The champagne in question is a story of superlatives; composed of 195 different base wines from 12 different vintages, the oldest being 1998. Now it’s celebrating this composition with the very limited Krug Studio experience in four global cities.

Krug Champagne is Celebrating its Latest Grande Cuvée with a Series of Global Music Installations

Krug Champagne’s Multi-Modal Celebrations

The Grande Cuveé is a yearly tradition in the rarified world of Krug. While the idea of a non-vintage champagne can sour some wine aficionados, Krug’s non-vintage “Symphonies” (as they call them) remain as sought-after as any vintage. In fact, it was Krug’s founder himself, Joseph Krug, who made the case for blending with his passion and talent, 170 years ago. Today, the bulk of the responsibility lies on the shoulders of cellar master (or chef du cave) Julie Cavil. She and her team blend a variety of top quality grapes from many years to create Krug’s signature hazelnut-hued taste lives in infamy.

For much of its history, music has been an essential aspect of the Krug personality. The house has collaborated with musicians and artists for years, long understanding the influence of sound on taste and celebrating the unique ways people interpret the wines they drink.

Every year is a celebration, but Krug is going particularly global with the Grande Cuvée 170ème Édition, bringing wine-lovers together for a series of intimate, music-infused engagements in four select cities.

For 2022, Krug introduces the Krug Studio experience, an immersive audio and visual installation curated by multi-talented composer and Krug Lover, Ozark Henry. The experience explores the act of creation of Krug Grande Cuvée 170ème Édition, from the Cellar Master’s inspiration to the final performance of 195 highly talented musicians. This immersive sound journey will open gateways to new tasting sensations, revealing new facets of Krug Grande Cuvée 170ème Édition.

From today until 26 June, those in Los Angeles are invited to visit the Krug Studio located at Platform Park in Culver City, to partake in the experience and relax in the outdoor lounge space while enjoying unique pairings for purchase by Chef Jordan Kahn of the ultra-chic Destroyer alongside glasses of Krug.

Other cities hosting the Krug Studio experience include Berlin, with an extended engagement at Kaufhaus des Westens from now until 10 July, as well as Tokyo, Japan, a place that has especially cherished Krug’s sublime blends, with the experience running through 25 June at Roppongi Hills’ Oro Plaza.

Krug Echoes Limited Edition. *Image: Krug*

In the event you cannot attend in-person, Krug is extending the experience to the home with a selection of limited editions. The Krug Echos Edition features a musically themed giftbox, bottle of the Grande Cuvée 170ème Édition, and access to an immersive Krug x Music experience. The even more extravagant Krug | Devialet Limited Edition features a bottle Grande Cuvée 170ème Édition, a unique carrying case, a pair of limited-edition Devialet Gemini earbuds and exclusive access to an “8D” Krug x Music experience.

Learn more and reserve your experience at krug.com/krug-studio.